WOE LOGO
November 19, 2009
by JAMES TENAFLY
Ten years ago Naomi Klein’s seminal anti-branding tome No Logo was released into the welcoming embrace of jaded semiotics students everywhere. A tenth anniversary edition released by Picador books this week opens with a new introduction by Klein. In the new opening, Klein levels the Obama administration with a dispassionate and brilliant critique, drawing comparisons between the President and Nike shoe company circa 1999. If you’re not interested in dumping money on a book that will be at the library in three weeks, listen to Ms. Klein on WNYC’s Brian Lehrer Show. During the course of the interview, she audibly upsets several callers, compares the president’s base to consumers attempting to purchase a solution to the catastrophic problems facing humankind, and suggests that only apocalyptic climate change stands a chance to redeem our world. Thanks for the scoop, public radio!
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sbay33: Obama's brand might resemble Nike, but he played the publicity game the way he had to. Got elected. Acting a little spooky, but whatever.
3 months ago
Biff: Another reason to think Coke's better.
3 months ago
LaserTag: i'm curious about the climate change thing
3 months ago
RoniZa: no logo is a pretty good read but i don't know about this obama stuff
3 months ago
willyb: seems like one of those people who walks the line between reasonable and totally nuts.
3 months ago
mcsquiggles: i'd heard of no logo before but only in passing. she sounds like quite a lady. gonna try and squeeze this in later today.
3 months ago